TWICE’s Nayeon, Momo, and Tzuyu are the latest artists to join JYP Entertainment’s ‘JYP 4 EARTH’ campaign, an ESG project launched in 2023 to promote sustainable and socially responsible activities. The series has previously featured 2PM’s Jun. K, Nichkhun, and Wooyoung, along with ITZY.
The group’s new videos, released on July 31 and August 7 on JYP’s official YouTube channel, focus on the theme “A World Where Diversity is Respected.” The three members took part in the EDM (Every Dream Matters) picture book project, an ongoing initiative since 2022 aimed at supporting overseas child patients. These books feature stories about characters with different disabilities living together, highlighting respect and inclusion.
They sat down with Lee Hyun-jung, CEO of Books International, to talk about the emotional role of the books, where they’re sent, and why they’re produced in each child’s native language. The members recorded readings for encouragement and created a Tagalog version for a child in the Philippines, adding their own decorations and illustrations.
Under the guidance of Yu In-seon from the Korea Differently Abled Federation (KODAF), they explored four disability types — physical, hearing, developmental, and visual. They tried assistive devices to better understand different communication methods. The members also discussed how everyday phrases like “system disability” or “computer disability” can cause negative perceptions.
Sharing their thoughts after the activity, the members said, “We were happy to be able to provide emotional support to child patients with the picture book we made. We need to remember that we live in a society with people who have different characteristics. We believe that if our hearts are filled with understanding and consideration, a warmer world can be created. We felt that it is important to cherish and love ourselves because we are unique and precious.”
The participation comes as TWICE celebrates their 10th anniversary. Their 4th full-length album ‘THIS IS FOR’ dropped on July 11, and their sixth world tour kicked off in Incheon on July 19-20. On August 2, they headlined Lollapalooza Chicago at Grant Park, further proving their standing as a global top-tier girl group.
