‘Boyfriend on Demand’ Set for March 6 Premiere on Netflix — Jisoo Leads Virtual Dating Romance
The upcoming Netflix original “Boyfriend on Demand” (also known as Monthly Boyfriend) is scheduled to premiere on Friday, March 6, exclusively on Netflix. The romantic comedy series centers on Mirae, portrayed by Jisoo, a webtoon producer worn down by routine office life who turns to a virtual dating subscription service for emotional escape.
Director Kim Jung-sik outlined the project’s core appeal, stating:
“The biggest charm of Boyfriend on Demand is that the protagonist experiences romance with various characters across different worldviews and settings within a single work. Viewers can enjoy many different variations of the romantic comedy genre.”
He further explained the production approach:
“It was most important to showcase the diverse charms of actress Jisoo. We gave her different occupations and settings for each episode and slightly adjusted her acting tone to distinguish the virtual roles from the ‘real-world’ Mirae.”
Virtual Romance Subscription Concept
The drama introduces “Boyfriend on Demand” not only as the series title but also as the in-story virtual dating platform. Through this subscription-based simulation, Mirae experiences curated romantic scenarios tailored to her preferences. It’s positioned as a “romance-fulfillment” concept — structured, episodic, and designed to appeal to viewers searching for fresh K-drama romantic comedy content.
Recently unveiled promotional materials — including a second teaser poster and the main trailer — have intensified interest ahead of the Netflix release date.
The poster presents a stylized virtual-world setting. Mirae appears surrounded by floating bubbles, each depicting different romantic scenarios and partners with contrasting personalities. The visual direction emphasizes the show’s multi-genre romantic setups.
Meanwhile, the main trailer follows Mirae as she exits her repetitive daily schedule and logs into the simulation. A dating manager, played by Yoo In-na, introduces the platform and remarks:
“We threw in everything you like,”
From there, the preview transitions into multiple fantasy-style encounters that define the series’ episodic structure.
Star-Studded Virtual Boyfriends
A key promotional point is the lineup of special appearances. The cast includes Seo Kang-joon, Lee Soo-hyuk, Ong Seong-wu, Lee Jae-wook, Lee Hyun-wook, Kim Young-dae, Jay Park, and Lee Sang-yi — each appearing as different virtual romantic interests.
The trailer highlights a range of scenarios: a prince-like partner, a campus reunion with a first-love sunbae under cherry blossoms, a direct confession from a doctor, and encounters involving secret agents and top celebrities. The casting strategy appears to target broad K-drama audience demographics — and it’s expected to drive online engagement.
Real-World Contrast and Narrative Shift
While the simulation sequences dominate the early promotional footage, the storyline introduces a grounded dynamic through Gyeong-nam, played by Seo In-guk. He and Mirae unexpectedly become “overtime shifts mates” in reality. Their interaction suggests that the emotional center of the drama may gradually pivot from fantasy to authenticity — though that remains to be seen.
Industry observers have noted that the blend of workplace realism and digital romance taps directly into current viewer search trends such as “virtual dating drama,” “Jisoo new Netflix series,” and “2026 romantic comedy K-drama release.”
Production details confirm that “Boyfriend on Demand” premieres March 6 on Netflix, positioning it as one of the platform’s early-year Korean drama highlights.
