Rapper SINCE just signed an exclusive deal with Amoeba Culture, and fans are already buzzing about what’s coming next.
Amoeba Culture made it official on May 9, saying, “We recently signed an exclusive contract with SINCE. We will actively support SINCE so that she can engage in a wide range of musical activities.”
Right after the announcement, they dropped some slick new profile pics of her on their social media. In the shots, SINCE stands out against bold black and red backdrops, showing off her signature hip-hop vibe and that confident, magnetic energy she’s known for.
If you’ve been following the Korean hip-hop scene, you already know SINCE has made waves with her talent and style. She really blew up after becoming the runner-up on Show Me The Money 10 back in 2021. That season, she was on the same team as Gaeko from Dynamic Duo — he was a producer and she was a contestant, and they worked great together.
Her career’s been on the rise ever since. Her first full album, SINCE 16, and its lead track Spring Rain even got nominated for Best Rap & Hip Hop Song at the 19th Korean Music Awards. On top of that, she made history by becoming the first female artist to win New Artist of the Year at the 2022 Korean Hip Hop Awards.
She kept that momentum going, too. Just last year, she was on TVING’s Rap:Public and absolutely killed it with her strong performances. Her crew, 3Block, finished as runner-up. During that show, she also showed solid chemistry rapping over a track produced by Padi, who’s part of Amoeba Culture — so it’s no surprise they ended up teaming up officially.
SINCE has already built a strong reputation with her solid albums and non-stop hustle, and now that she’s signed with Amoeba Culture, everyone’s looking forward to what kind of synergy they’ll create together.
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