ENA’s newest Monday–Tuesday drama “Ms. Incognito (착한 여자 부세미)”, starring Jeon Yeo-been in her first-ever leading role, is drawing massive attention following its premiere on September 29. The series—currently one of ENA’s most talked-about projects—has already become a trending topic among K-drama fans and critics alike.
Jeon Yeo-been’s Return and Dual Transformation
After a short hiatus, Jeon Yeo-been returned with a bang. She plays Kim Yeong-ran, a poor bodyguard, and Boo Semi, a woman with a flawless background—switching between two lives of reality and disguise. It’s reported she trained in security techniques to make her action scenes feel more natural. Even though this is her first title role, her gaze and detailed facial expressions have been praised for their realism. So far, critics agree the drama’s success isn’t just about ratings—it’s about quality.
Contract Marriage & Identity Concealment
At the heart of Ms. Incognito is a three-month contract marriage. Kim Yeong-ran takes on the false identity of Boo Semi to survive as a member of a chaebol family. But this isn’t your regular rom-com—it’s a romance mixed with survival and business, building constant tension. Her complicated relationship with Jeon Dong-min (played by Jinyoung) goes from cooperation to confrontation, keeping viewers on edge. Their so-called “honeymoon” is short-lived, full of twists and unpredictable turns.
The Cast & On-Screen Synergy
Seo Hyeon-woo plays Lee Don, the family’s sharp but humane lawyer. Meanwhile, Jang Yoon-ju completely owns her role as Gye Seon-yeong, a power-hungry woman whose intense gaze and cold charisma dominate every scene. In behind-the-scenes reports, she shared that she studied real chaebol women through interviews to perfect her character’s tone and aura. Fans and media outlets are already debating which actor will end up delivering the strongest performance in the second half.
Behind-the-Scenes and Direction
Directed by Park Yoo-young and written by Hyun Gyu-ri, the production boasts a strong creative team. During the press conference, Director Park confidently said, “If word-of-mouth spreads well, we could even exceed 10% viewership.” Filming took place across real Seoul and Gyeonggi locations—including the Myeongdong Bank Hall and Bundang Memorial Park—to heighten realism. Actress Joo Hyun-young, known for her breakout in Extraordinary Attorney Woo, also attended the event, boldly saying she hopes to “challenge for 17% viewership.” Considering ENA’s track record, it doesn’t sound impossible.
Ratings & Viewer Response
The first episode recorded 2.4% viewership, jumping to over 4% by episode two—an unprecedented feat in ENA drama history. Critics praised “Jeon Yeo-been’s dual expression acting, which elevates the drama’s tone.” Some viewers, however, pointed out that the complex storyline could risk losing plausibility if it gets too tangled. Still, thanks to the cast’s energy and the director’s clean execution, concerns seem minor. With its current pace, Ms. Incognito is shaping up to be one of the most talked-about dramas this fall.
Ms. Incognito airs every Monday and Tuesday at 10 p.m. KST on ENA. Right after broadcast, it’s available free on KT Genie TV VOD, and globally via Tving and Viki.
Source (esquirekorea)
